UCHEUGO
1 min readJan 18, 2021

Storytelling could be the strategy or tactic you need to elevate your brand in the minds of your consumers.

Like it or not, entertainers and musicians are one of the greatest storytellers, telling stories that elicit emotional responses that drive you and I to take action! There’s power in stories, and how you tell it makes it even MORE POWERFUL.

@taaooma is one of my fave storytellers. Taooma came into the scene and raised the bar. Every now and then, you see all kinds of skits but MAMA TAO skits is a great example of a relatable content I love.

She understood that everyone was doing the same thing and to standout, she needed to be unique with her stories.

Point is, people don’t buy what you do, they buy how you do it. They buy how you make them feel with your stories.

Guinness Nigeria ( @guinnessng) could have announced Prince (@princenelsonenwerem) as a Brand Ambassador the usual way they do it, but the NORM is always boring. You know what they did? They chose to do it by telling his story with a short ad.

Storytelling could be that ONE thing you need. Tell stories, E get why o!

They call me UU

UCHEUGO
UCHEUGO

Written by UCHEUGO

Adman • Brand Comms • Storyteller • Tech Bros • Content Bros • Branding Bros • Design Bros • Personal Brand Bros • Future Awards Africa Nominee

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